Ah, networking. Whether you dismiss it as disingenuous glad-handing or relish a human game of chess, all ambitious professionals inevitably encounter scenarios in which the outcomes hinges not on what but who they know. That reality takes nothing away from the value of demonstrable talent and an unimpeachable work ethic. At the same time, making friends in the right places can open up singular opportunities to exhibit those virtues in a rarefied spotlight rather than quietly behind the scenes and far from the people receiving credit for your effectiveness. Nobody wins this calculating game without judicious attention to detail or […]

Read more ›

If successful at-home entrepreneurship was as comparatively straightforward as being someone else’s exemplary employee, every company’s superstar hired hands would inevitably jump ship and build thriving brands of their own. To the more realistic contrary, every intrepid entrepreneur whose financial freedom began with an ambitious cottage industry stands among countless defeated peers who realized only too late that they had dove into self-employment much too far over their heads to survive for long. Forsake those fanciful daydreams of earning a living in constant comfort on Easy Street by camping out in pajamas on a couch all day. Those ambitions of […]

Read more ›

The Ultimate “Springboard” Careers For Transitions To Entrepreneurship The path of a successful entrepreneur rarely unfolds into a perfectly straight line. If seizing direct control over one’s financial destiny was guaranteed to always be so simple, who would ever settle for eking out a lifelong living in someone else’s employ? For every Donald Trump to ever seek fortune and fame with but a meager million-dollar loan from a generous patriarch, the annals of both success and failure in business are riddled with men and women mapped the ins and outs of their professions starting from the grittiest ground floor. Before […]

Read more ›

Shed Simove has been described as a ‘Marketing God’ – he’s a motivational speaker on sales and innovation, comedian, entrepreneur and author of the bestselling business book, ‘Success Or Your Money Back’. Here, he describes the evolution and reaction to a surprising dating app he launched, and the marvellous mischief he created to market it… Noise. Disruption. Going Viral. Right now, these are the business buzzwords and holy grails that businesses and entrepreneurs across the globe eagerly chase. Many of us face the challenge of creating a product or service that aims to achieve the second one (disruption) in order […]

Read more ›

Las Vegas wasn’t always America’s glitziest playground. In fact, it was established in 1905 by opportunistic entrepreneurs and organized criminals as an escapist haven for federal construction crews building what would eventually become Hoover Dam across the Colorado River. Decades before Nevada’s unfathomably profitable 1931 legalization of casino gambling and a post-World War II tide of Americans letting the good times roll after six years invested in fighting for the future of the free world, Sin City embodied calculated entrepreneurial risk as a shimmering entertainment hub smack in the middle of a sprawling desert. As prime settings for team-building exercises […]

Read more ›

Anyone can succeed at nearly anything. Someone with no remarkable stock of innate aptitude, intelligence or prodigal talent could one day rise to shift the Earth on its axis as plausibly as an individual with every natural advantageous adaptation for exceptional achievement who amounts to an unremarkable, forgettable existence. We know this to be true, precisely because the length and breadth of all human endeavor has proven it time and again. Success is no lottery of capricious, chaotic luck. Concurrently, failure is not the manifestation of some sadistic, omnipotent overlord who revels in human disappointment and suffering. The former is […]

Read more ›

Denizens of Los Angeles often bristle when compared to New Yorkers, and vice-versa. Aside from a few generational sour grapes here and there about the Dodgers abandoning Brooklyn for the City of Angeles 60 years ago, it’s usually nothing personal. It’s truer to say that the residents of the east and west coasts’ respective apex cities simply lead starkly disparate lives that cultivate distinctly opposed day-to-day metropolitan rhythms: stereotypically, the no-nonsense perpetual momentum of the Big Apple and the laid-back worldly chill of the City of Angels. You would never assume that from looking closely at each city’s overall trends […]

Read more ›

A poorly prepared, uninformative presentation to an initially receptive audience will vaporize your credibility more quickly than the sun evaporates a single raindrop before it can strike the Arizona desert. Does that mean there’s only one way to botch a potentially eye-opening lecture? Hardly. On the contrary, padding your talk with an absurd volume of disposable minutiae and visual razzle-dazzle will slowly grind your assembled crowd’s collective patience into submission as they desperately attempt to glean your actual intended takeaway from mountains of showy padding. There are a few proven ‘right’ ways to structure any presentation. There are enough ‘wrong’ […]

Read more ›

(Hello there, Valued Reader… If you follow this space closely, you might recognize this as a ‘sequel’ to a recent musing about the horizons for viral marketing among the biggest businesses to call the Los Angeles area home. A few examples praised certain successful campaigns or approaches that their associated companies followed up with…well, let’s be generous and call them ‘less-spectacular’ results. That might have caused some confusion as to whether we know certain anatomical areas from holes in the ground. Permit us to clarify. This ongoing series will shine a light on viral and guerrilla marketing tactics alone. Sometimes, […]

Read more ›

Online marketing hasn’t decisively ‘killed’ traditional advertising channels, but the insular virtual landscapes created by customers determined to shut out intrusive shrills and sales pitches at any cost have certainly stripped the old dogs of some teeth. Once they crafted forums where unfiltered rants, raves and experiences could flow freely in borderless real time, the internet’s masses realized they deserved better than being ‘told’ what would make their lives better. They no longer had to settle for less than earnest two-way dialogue from anyone who would value their money. That’s exactly what viral marketing campaigns – yes, even failed ones […]

Read more ›

« Previous PageNext Page »