How I Drove Huge Global Media Exposure With A Simple Dating Idea

Shed Simove has been described as a ‘Marketing God’ – he’s a motivational speaker on sales and innovation, comedian, entrepreneur and author of the bestselling business book, ‘Success Or Your Money Back’. Here, he describes the evolution and reaction to a surprising dating app he launched, and the marvellous mischief he created to market it… Noise. Disruption. Going Viral. Right now, these are the business buzzwords and holy grails that businesses and entrepreneurs across the globe eagerly chase. Many of us face the challenge of creating a product or service that aims to achieve the second one (disruption) in order […]

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Best Activities For Team Building In Las Vegas

Las Vegas wasn’t always America’s glitziest playground. In fact, it was established in 1905 by opportunistic entrepreneurs and organized criminals as an escapist haven for federal construction crews building what would eventually become Hoover Dam across the Colorado River. Decades before Nevada’s unfathomably profitable 1931 legalization of casino gambling and a post-World War II tide of Americans letting the good times roll after six years invested in fighting for the future of the free world, Sin City embodied calculated entrepreneurial risk as a shimmering entertainment hub smack in the middle of a sprawling desert. As prime settings for team-building exercises […]

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Why Some People Don’t Succeed In Life

Anyone can succeed at nearly anything. Someone with no remarkable stock of innate aptitude, intelligence or prodigal talent could one day rise to shift the Earth on its axis as plausibly as an individual with every natural advantageous adaptation for exceptional achievement who amounts to an unremarkable, forgettable existence. We know this to be true, precisely because the length and breadth of all human endeavor has proven it time and again. Success is no lottery of capricious, chaotic luck. Concurrently, failure is not the manifestation of some sadistic, omnipotent overlord who revels in human disappointment and suffering. The former is […]

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Top 10 Presentation Mistakes You Should Avoid At All Costs

A poorly prepared, uninformative presentation to an initially receptive audience will vaporize your credibility more quickly than the sun evaporates a single raindrop before it can strike the Arizona desert. Does that mean there’s only one way to botch a potentially eye-opening lecture? Hardly. On the contrary, padding your talk with an absurd volume of disposable minutiae and visual razzle-dazzle will slowly grind your assembled crowd’s collective patience into submission as they desperately attempt to glean your actual intended takeaway from mountains of showy padding. There are a few proven ‘right’ ways to structure any presentation. There are enough ‘wrong’ […]

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3 New York Fortune 500 Companies Who Need Motivational Speaking To Get Them Through Tough Times

(Hello there, Valued Reader… If you follow this space closely, you might recognize this as a ‘sequel’ to a recent musing about the horizons for viral marketing among the biggest businesses to call the Los Angeles area home. A few examples praised certain successful campaigns or approaches that their associated companies followed up with…well, let’s be generous and call them ‘less-spectacular’ results. That might have caused some confusion as to whether we know certain anatomical areas from holes in the ground. Permit us to clarify. This ongoing series will shine a light on viral and guerrilla marketing tactics alone. Sometimes, […]

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5+ Businesses In the Los Angeles Area That Could Benefit From A Keynote Speaker On Creativity, Sales, And Guerrilla Marketing

Online marketing hasn’t decisively ‘killed’ traditional advertising channels, but the insular virtual landscapes created by customers determined to shut out intrusive shrills and sales pitches at any cost have certainly stripped the old dogs of some teeth. Once they crafted forums where unfiltered rants, raves and experiences could flow freely in borderless real time, the internet’s masses realized they deserved better than being ‘told’ what would make their lives better. They no longer had to settle for less than earnest two-way dialogue from anyone who would value their money. That’s exactly what viral marketing campaigns – yes, even failed ones […]

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7 Ways This Entrepreneur Has Got Into Trouble & The Lessons That Boosted His Success

Shed Simove is the Machiavelli of monkeyshines. His approach to inventing could best be compared to a boxer willing to tank four punches to land one. The U.K. born ‘Ideas Man’ has no reservations about having his Chiclets rattled by a few stinging jabs of unwanted outcomes, precisely because he possesses an entrepreneurial granite chin that buys time for those punches he eats to illustrate the perfect place and time to land a single decisive haymaker that pays instant dividends. In fact, in the time it likely took him to read that sentence, he more than likely conceived an app […]

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How To Add Humor To Your Keynote Speaking Engagement

You’ve made it abundantly clear to both your audience and the organizers who engaged you to speak at their event just how vigorously you are driven by your visibly passionate commitment to the core subject of your talk. Congratulations, you unequivocally love what you do and take great satisfaction in imbuing others with your enthusiasm. Now, do yourself and everyone around you a favor: lighten up. Objections about your reputation possibly being biased more toward valuable information flavored with gravitas ring loud and clear. “I’m paid to educate”, a few hard-working professional public speakers might insist. “I don’t show up […]

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16 Different Types Of Keynote Speakers You Should Consider For Your Next Event

An invitation to deliver a keynote address is a tremendous honor to virtually any speaker, from a seasoned professional to someone with little or no professional speaking resume. It symbolizes a perception that an individual’s achievements and reputation are synonymous with some set of overarching progressive goals and principles passionately valued by a like-minded organization. Simply having one’s presence requested in such a capacity can significantly validate the values a speaker strives to inspire belief in by conveying the message, “You wield the influence to light an uncommon fire beneath both strangers and your peers alike. You could lead us […]

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How To Prepare For A Motivational Speaker At Your Conference

Orchestrating a professional speaker’s address at your conference is never a one-way street. Between scheduling travel and lodging, preparing the actual talk and simple technical logistics, your speaker will be all the more amenable to future appearances if you assist the process by readily providing as much pertinent information about your event as possible as soon as you can and working quickly to have every presentation need met before the conference actually rolls around. The stage you provide influences the magic any keynote lecturer can work. Meet any dedicated professional you engage halfway to ensure your audience gets the maximum […]

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