Should You Trademark, Copyright Or Patent An Idea?

SHOULD YOU TRADEMARK, COPYRIGHT OR PATENT AN IDEA? A lot of people ask me about protecting their idea. They worry that someone might steal their concept. Now, personally, at the start of bringing your idea to life, I wouldn’t worry TOO much about patenting or trademarking – unless you’ve invented the water engine. And if you have, please call me as I want to invest! It’s far too easy to spend your hard earned cash on trademarks or patents that may not even protect you – and much better (in my humble opinion) to spend money at the start on […]

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How To Launch A New Product

HOW TO TURN AN IDEA INTO A PHYSICAL PRODUCT & SUCCESSFULLY LAUNCH IT Many people seek information on how to launch a product. In fact, before I spent years making mistakes, I was one of them. And I still don’t know all the answers by any means! But I’ve learned a great deal, and I’m hoping to share that knowledge with you here. I get asked a lot: “Shed, I have an idea for a product – how do I get it to market…” and “Shed, do you ever take ideas from other people?“. On rare occasions, I have indeed […]

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‘After Lunch Speaker’ at the Royal Opera House

What on earth is an ‘after lunch speaker‘? As a rule, you could argue that it’s fairly common to hear about a Motivational Speaker being booked for an after dinner engagement. And yet, I often get booked for the ‘after lunch slot’. I actually adore being chosen to speak at this point in the lineup. That’s because it’s traditionally said that it’s the hardest slot to crack. Most companies and organisations put on an amazing spread for their VIP attendees for lunch. So, after the audience has absolutely gorged themselves, there’s often a natural lull.  The body has to metabolise […]

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Motivational Speaker Los Angeles

Recently, visiting the west coast of the states was such a thrill. As a motivational speaker in America, Los Angeles, with an expertise in creativity, innovation, sales and marketing, I visited a high profile Agent at the prestigious talent agency, WME. I wanted to make our meeting completely memorable. So, I had a plaque made for the Agent at the Hollywood Trophy Company, a store that creates trophies and plaques for members of the public – and for movies and TV shows too. The plaque made the Agent’s day. It was amazing – and meant we had an even more […]

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DIGGIT event, Ljubljana, Slovenia

I was thrilled, honoured to be asked to be the keynote speaker in Slovenia at the amazing DIGGIT event. It was a fabulous conference held in Ljubljana. The event was brilliantly produced by a fantastic Team. And the VIP Delegates who attended were talented in a wide range of business areas. My speech on how to think differently and how to get publicity on a budget, seemed to go down well. I’d absolutely love to present in Slovenia again… A MASSIVE PRIVILEGE TO BE A KEYNOTE SPEAKER IN SLOVENIA It’s a complete privilege to be invited to an exciting country […]

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A Motivational Speaker in Bucharest Romania…

I was recently thrilled to be booked as a motivational speaker in Bucharest, Romania. I was completely delighted to appear on the same bill as Seth Godin and other luminaries. It was an amazing event, attended by the brightest minds in marketing from across Europe. You can view a video showcasing the event here: I feel exceptionally fortunate to invited to present my keynote speeches around the world. The Brand Minds conference in Bucharest, Romania conference was absolutely phenomenal. Being a Motivational Speaker in Bucharest was such a privilege. Subsequently, I stepped on the stage to be greeted by an […]

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