Online marketing hasn’t decisively ‘killed’ traditional advertising channels, but the insular virtual landscapes created by customers determined to shut out intrusive shrills and sales pitches at any cost have certainly stripped the old dogs of some teeth. Once they crafted forums where unfiltered rants, raves and experiences could flow freely in borderless real time, the internet’s masses realized they deserved better than being ‘told’ what would make their lives better. They no longer had to settle for less than earnest two-way dialogue from anyone who would value their money. That’s exactly what viral marketing campaigns – yes, even failed ones […]

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