Denizens of Los Angeles often bristle when compared to New Yorkers, and vice-versa. Aside from a few generational sour grapes here and there about the Dodgers abandoning Brooklyn for the City of Angeles 60 years ago, it’s usually nothing personal. It’s truer to say that the residents of the east and west coasts’ respective apex cities simply lead starkly disparate lives that cultivate distinctly opposed day-to-day metropolitan rhythms: stereotypically, the no-nonsense perpetual momentum of the Big Apple and the laid-back worldly chill of the City of Angels. You would never assume that from looking closely at each city’s overall trends […]

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Online marketing hasn’t decisively ‘killed’ traditional advertising channels, but the insular virtual landscapes created by customers determined to shut out intrusive shrills and sales pitches at any cost have certainly stripped the old dogs of some teeth. Once they crafted forums where unfiltered rants, raves and experiences could flow freely in borderless real time, the internet’s masses realized they deserved better than being ‘told’ what would make their lives better. They no longer had to settle for less than earnest two-way dialogue from anyone who would value their money. That’s exactly what viral marketing campaigns – yes, even failed ones […]

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It’s true, Corporate team building activities are proven to help boost moral because it brings employees closer together by participating in fun activities, and, it provides everyone with a much-needed break from office life. When people get to know each other better, away from work, they bond in a way that makes them more productive on the job and in their regular work activities with one another. With that said, the next step for corporate management is to plan a fun and relaxing team building trip, somewhere? Why not Los Angeles? The city has a wealth of fun and interesting […]

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The history of the city of Los Angeles isn’t without a certain sense of irony. For being a city synonymous with luxury and glamour that would seem to seep from its very pavement, the world’s largest free-roaming celebrity sanctuary was once the film industry’s second choice to become “the Entertainment Capital of the World.” Once upon a time in the early 1900s, New York City was the epicenter of nascent moviemaking. We can all thank Thomas Edison and his readiness to defend the holdings of his Motion Picture Patent Company with lawsuits if necessary for Paramount, Columbia, RKO and Warner […]

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