Few cities anywhere in the world can boast the lavish, electric atmosphere Los Angeles weaves through any event under its peerless California sunshine. That creates some inevitable dilemmas for anyone angling to harness the global entertainment epicenter innate media magnetism and refine some one-of-a-kind chatter orbiting a branded happening. Nobody is more aware of L.A.’s value as a media extravaganza backdrop than vendors and venue representatives. The City of Angels is home to a bottomless pool of athletes, entertainers and entrepreneurs spanning every possible stature in their respective fields, all of them keenly driven to land their names on lips […]

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If you haven’t tapped personally into the bold individualism and uncompromising creativity that runs through Black Rock, Nevada’s spectacular annual Burning Man festival at least once in your lifetime, assume that some competitor somewhere in your field has. If you haven’t looked at the forward-thinking societal outlooks shared among the 60,000-strong community of devoted ‘Burners’ every year and seen charismatic, pivotal sparks of ingenuity just looking for a market to disrupt, assume that any given rival around you will give at least one of them an opportunity to change not just an entire brand but an entire world on a […]

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Professional public speaking isn’t for everyone. The nonstop travel and constant meticulous creative fine-tuning can leave even seasoned lecturers wondering what dissuaded them from a less exhaustive career path. They could have taken it easy and become attorneys or neurosurgeons. Instead, they set out to walk onstage alone night after night to enthusiastically address and inform crowds of strangers willing to part with hard-earned money and precious time in exchange for a singularly inspiring learning experience. Let us suppose that you explore the paid speaking circuit and decide that the life-consuming preparation that accompanies your performance just isn’t paying the […]

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Contrary to popular phraseology, you cannot ‘demand’ any measure of respect worth claiming. Trust is a dividend invested in and earned one act at a time. Charismatic magnates such as Richard Branson, Mark Cuban and even real estate mogul-cum-President of the United States Donald Trump accrued the powerful confidence of their peers upon foundations of both superb acumen and unmistakable panache all their own, and each paved their way one deal at a time. Those who overdraw their balance of credence among colleagues find themselves with few allies when success or failure hinges on leadership that inspires unshakable faith. Fortunately, […]

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