(Hello there, Valued Reader… Who Need Motivational Speaking? If you follow this space closely, you might recognize this as a ‘sequel’ to a recent musing about the horizons for viral marketing among the biggest businesses to call the Los Angeles area home. A few examples praised certain successful campaigns or approaches that their associated companies followed up with…well, let’s be generous and call them ‘less-spectacular’ results. That might have caused some confusion as to whether we know certain anatomical areas from holes in the ground. Permit us to clarify. This ongoing series will shine a light on viral and guerrilla […]
Read more ›Shed Simove is the Machiavelli of monkeyshines. His approach to inventing could best be compared to a boxer willing to tank four punches to land one. The U.K. born ‘Ideas Man’ has no reservations about having his Chiclets rattled by a few stinging jabs of unwanted outcomes, precisely because he possesses an entrepreneurial granite chin that buys time for those punches he eats to illustrate the perfect place and time to land a single decisive haymaker that pays instant dividends. In fact, in the time it likely took him to read that sentence, he more than likely conceived an app […]
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