A poorly prepared, uninformative presentation to an initially receptive audience will vaporize your credibility more quickly than the sun evaporates a single raindrop before it can strike the Arizona desert. Does that mean there’s only one way to botch a potentially eye-opening lecture? Hardly. On the contrary, padding your talk with an absurd volume of disposable minutiae and visual razzle-dazzle will slowly grind your assembled crowd’s collective patience into submission as they desperately attempt to glean your actual intended takeaway from mountains of showy padding. There are a few proven ‘right’ ways to structure any presentation. There are enough ‘wrong’ […]

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(Hello there, Valued Reader… If you follow this space closely, you might recognize this as a ‘sequel’ to a recent musing about the horizons for viral marketing among the biggest businesses to call the Los Angeles area home. A few examples praised certain successful campaigns or approaches that their associated companies followed up with…well, let’s be generous and call them ‘less-spectacular’ results. That might have caused some confusion as to whether we know certain anatomical areas from holes in the ground. Permit us to clarify. This ongoing series will shine a light on viral and guerrilla marketing tactics alone. Sometimes, […]

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Online marketing hasn’t decisively ‘killed’ traditional advertising channels, but the insular virtual landscapes created by customers determined to shut out intrusive shrills and sales pitches at any cost have certainly stripped the old dogs of some teeth. Once they crafted forums where unfiltered rants, raves and experiences could flow freely in borderless real time, the internet’s masses realized they deserved better than being ‘told’ what would make their lives better. They no longer had to settle for less than earnest two-way dialogue from anyone who would value their money. That’s exactly what viral marketing campaigns – yes, even failed ones […]

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Shed Simove is the Machiavelli of monkeyshines. His approach to inventing could best be compared to a boxer willing to tank four punches to land one. The U.K. born ‘Ideas Man’ has no reservations about having his Chiclets rattled by a few stinging jabs of unwanted outcomes, precisely because he possesses an entrepreneurial granite chin that buys time for those punches he eats to illustrate the perfect place and time to land a single decisive haymaker that pays instant dividends. In fact, in the time it likely took him to read that sentence, he more than likely conceived an app […]

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