If you want to know how to make a square video from a landscape video, then you’re not alone! I wanted this too! WHY MAKE A SQUARE VIDEO ANYWAY? Square videos, (1:1 ratio) that are posted on social media feeds like Facebook and Instagram have a much higher engagement than landscape videos (16:9 ratio). Here are some stats: A square video takes up 78% more real estate in a person’s newsfeed than a landscape video. (Source: http://bit.ly/squarevideoproof)   A recent study showed that view rates for square are 28 percent higher, and consumers are 67 percent more likely to complete […]

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Ah, networking. Whether you dismiss it as disingenuous glad-handing or relish a human game of chess, all ambitious professionals inevitably encounter scenarios in which the outcomes hinges not on what but who they know. That reality takes nothing away from the value of demonstrable talent and an unimpeachable work ethic. At the same time, making friends in the right places can open up singular opportunities to exhibit those virtues in a rarefied spotlight rather than quietly behind the scenes and far from the people receiving credit for your effectiveness. Nobody wins this calculating game without judicious attention to detail or […]

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If successful at-home entrepreneurship was as comparatively straightforward as being someone else’s exemplary employee, every company’s superstar hired hands would inevitably jump ship and build thriving brands of their own. To the more realistic contrary, every intrepid entrepreneur whose financial freedom began with an ambitious cottage industry stands among countless defeated peers who realized only too late that they had dove into self-employment much too far over their heads to survive for long. Forsake those fanciful daydreams of earning a living in constant comfort on Easy Street by camping out in pajamas on a couch all day. Those ambitions of […]

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The Ultimate “Springboard” Careers For Transitions To Entrepreneurship The path of a successful entrepreneur rarely unfolds into a perfectly straight line. If seizing direct control over one’s financial destiny was guaranteed to always be so simple, who would ever settle for eking out a lifelong living in someone else’s employ? For every Donald Trump to ever seek fortune and fame with but a meager million-dollar loan from a generous patriarch, the annals of both success and failure in business are riddled with men and women mapped the ins and outs of their professions starting from the grittiest ground floor. Before […]

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Shed Simove has been described as a ‘Marketing God’ – he’s a motivational speaker on sales and innovation, comedian, entrepreneur and author of the bestselling business book, ‘Success Or Your Money Back’. Here, he describes the evolution and reaction to a surprising dating app he launched, and the marvellous mischief he created to market it… Noise. Disruption. Going Viral. Right now, these are the business buzzwords and holy grails that businesses and entrepreneurs across the globe eagerly chase. Many of us face the challenge of creating a product or service that aims to achieve the second one (disruption) in order […]

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