“The only thing we have to fear is fear itself”, said Franklin Delano Roosevelt once upon a time in America. In his 1932 inaugural address, the newly elected 32nd President of the United States aimed to instill faith in his countrymen that he could lead them out of the Great Depression’s dusty shadow into an era of renewed prosperity. If anyone could have conceivably been excused for muttering, ‘That’s because none of you has had to explain your plan to repair a crippled economy while hiding your debilitating paralytic illness from a desperate nation that elected you president,’ it would […]

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Legendary professional wrestling personality Jim Cornette is always ready to espouse a succinct, long-held personal conviction about infusing in-ring drama with excessive levity. ‘Funny don’t make money’, the Louisville Lip decisively tells his podcast listeners and obsessively devoted fans. Angling for the occasional chuckle is one thing. Turning a method-acted craft into a Vaudeville sideshow is nothing short of mockery, something he and many others among his generation of dedicated carny players take pretty damn personally. For the record, let that stand as one more reason so many men and women eschew breaking their bodies inside the squared circle in […]

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What Is An Elevator Pitch? An elevator pitch straddles the line between being a simple concept to understand and a challenging art form to truly master in practice. The name says it all: pique a prospective benefactor’s interest in your idea, product, business plan or even candidacy for a job within roughly the span of an average elevator ride. Instead of memorizing a Shakespearean script, you only have to tell a witty cocktail party story. That’s where the elementary simplicity of the elevator pitch ends. You then have to narrow your spiel down to the essential enticing details you can […]

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