I feel incredibly fortunate to be a creativity speaker In London. My areas of expertise are Creativity, Innovation, Sales and Marketing. And this week, I presented to two BLUE CHIP companies in London .

When you’re invited to speak at a company’s conference, it’s such a massive privilege to be welcomed in to an organisation’s inner sanctum. This is often where they share sensitive information about their company and to meet not only the top brass, but also the VIP Teams that make the company thrive.

Therefore, there’s an even greater onus on a keynote speaker like myself to do the company proud. In my humble (!) opinion, after many years on the professional speaker circuit, a truly fantastic professional business speaker should do three things:

  1. Engage
  2. Entertain
  3. Inform

The first two are self explanatory. If the assembled VIP guests are not captivated, then no matter what you say, your message will be lost. If you’re not constantly stimulating the minds in the room with humour, fabulous visuals or unpredictable twists, then their attention span will wane.

Hooking an audience as a Creativity Speaker In London

Once you’ve captured their attention and kept themĀ  stimulated, an excellent business keynote speaker will then deliver real, concrete and useful content. This content needs to affect the success, sales and bottom line of everyone in the room. The audience needs to leave energised, excited and also, importantly, armed with new techniques. The Speaker must deliver creative ways of looking at the world and practical tips too. Every person watching needs to be able to implement those tips. Both in their own lives or on a Monday morning at work. It should always be the aim to fundamentally improve fulfilment, happiness and bottom line of each audience member.

And so these are the three targets I always aim to hit with my motivational speeches.

If you need a proven and professional creativity speaker In London or anywhere in the world, please get in touch.