Few cities anywhere in the world can boast the lavish, electric atmosphere Los Angeles weaves through any event under its peerless California sunshine. That creates some inevitable dilemmas for anyone angling to harness the global entertainment epicenter innate media magnetism and refine some one-of-a-kind chatter orbiting a branded happening. Nobody is more aware of L.A.’s value as a media extravaganza backdrop than vendors and venue representatives. The City of Angels is home to a bottomless pool of athletes, entertainers and entrepreneurs spanning every possible stature in their respective fields, all of them keenly driven to land their names on lips […]

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Los Angeles is a target-rich and intensely competitive arena for burgeoning startups of every profile to vie for investors within, but the process behind conceiving a standout company plays out remarkably similarly to how a successful entrepreneurial enterprise would evolve in any other market, great or small. Start with a job that needs done, preferably one nobody is already doing or something no one has done particularly well. Next, draw on your own experience or compile a network of people who do possess the relevant know-how to get the job done like no one has before. Once you have your […]

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The history of the city of Los Angeles isn’t without a certain sense of irony. For being a city synonymous with luxury and glamour that would seem to seep from its very pavement, the world’s largest free-roaming celebrity sanctuary was once the film industry’s second choice to become “the Entertainment Capital of the World.” Once upon a time in the early 1900s, New York City was the epicenter of nascent moviemaking. We can all thank Thomas Edison and his readiness to defend the holdings of his Motion Picture Patent Company with lawsuits if necessary for Paramount, Columbia, RKO and Warner […]

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Call me presumptuous, but I tend to believe few people set out immediately after high school on linear single-minded tracks toward careers as motivational speakers. Great speakers infuse their messages with an organic passion and urgency that isn’t born within a classroom. You might set your tinder to a timely spark of inspiration that catches your eye amidst the throes of academia, but no audience will catch fire on your words without the lingering natural smolder upon their edges of a trial or two by fire. Professors and self-help gurus and Toastmasters chapter meetings can engage you in the performance […]

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