(Hello there, Valued Reader… If you follow this space closely, you might recognize this as a ‘sequel’ to a recent musing about the horizons for viral marketing among the biggest businesses to call the Los Angeles area home. A few examples praised certain successful campaigns or approaches that their associated companies followed up with…well, let’s be generous and call them ‘less-spectacular’ results. That might have caused some confusion as to whether we know certain anatomical areas from holes in the ground. Permit us to clarify. This ongoing series will shine a light on viral and guerrilla marketing tactics alone. Sometimes, […]

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