Few cities anywhere in the world can boast the lavish, electric atmosphere Los Angeles weaves through any event under its peerless California sunshine. That creates some inevitable dilemmas for anyone angling to harness the global entertainment epicenter innate media magnetism and refine some one-of-a-kind chatter orbiting a branded happening. Nobody is more aware of L.A.’s value as a media extravaganza backdrop than vendors and venue representatives. The City of Angels is home to a bottomless pool of athletes, entertainers and entrepreneurs spanning every possible stature in their respective fields, all of them keenly driven to land their names on lips […]

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