At the risk of sounding overly blunt, anyone who aims to ‘make’ any product go viral might as well set out to beat up the Atlantic Ocean with bare hands. That is frankly the kind of control you can expect to have over the outcome. The Shinder dating app also conclusively proved that any product’s virality comes with its own Pandora’s Box of delicate consequences to manage. Few rollercoaster rides quite compare to the meteoric rise of a product’s notoriety on the back of instantaneous, ubiquitous visibility, but leveraging that sort of feverish chatter into long-term growth requires some mindful […]

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