Shed Simove has been described as a ‘Marketing God’ – he’s a motivational speaker on sales and innovation, comedian, entrepreneur and author of the bestselling business book, ‘Success Or Your Money Back’. Here, he describes the evolution and reaction to a surprising dating app he launched, and the marvellous mischief he created to market it… Noise. Disruption. Going Viral. Right now, these are the business buzzwords and holy grails that businesses and entrepreneurs across the globe eagerly chase. Many of us face the challenge of creating a product or service that aims to achieve the second one (disruption) in order […]

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An invitation to deliver a keynote address is a tremendous honor to virtually any speaker, from a seasoned professional to someone with little or no professional speaking resume. It symbolizes a perception that an individual’s achievements and reputation are synonymous with some set of overarching progressive goals and principles passionately valued by a like-minded organization. Simply having one’s presence requested in such a capacity can significantly validate the values a speaker strives to inspire belief in by conveying the message, “You wield the influence to light an uncommon fire beneath both strangers and your peers alike. You could lead us […]

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Few cities anywhere in the world can boast the lavish, electric atmosphere Los Angeles weaves through any event under its peerless California sunshine. That creates some inevitable dilemmas for anyone angling to harness the global entertainment epicenter innate media magnetism and refine some one-of-a-kind chatter orbiting a branded happening. Nobody is more aware of L.A.’s value as a media extravaganza backdrop than vendors and venue representatives. The City of Angels is home to a bottomless pool of athletes, entertainers and entrepreneurs spanning every possible stature in their respective fields, all of them keenly driven to land their names on lips […]

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