Shed Simove has been described as a ‘Marketing God’ – he’s a motivational speaker on sales and innovation, comedian, entrepreneur and author of the bestselling business book, ‘Success Or Your Money Back’. Here, he describes the evolution and reaction to a surprising dating app he launched, and the marvellous mischief he created to market it… Noise. Disruption. Going Viral. Right now, these are the business buzzwords and holy grails that businesses and entrepreneurs across the globe eagerly chase. Many of us face the challenge of creating a product or service that aims to achieve the second one (disruption) in order […]

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At the risk of sounding overly blunt, anyone who aims to ‘make’ any product go viral might as well set out to beat up the Atlantic Ocean with bare hands. That is frankly the kind of control you can expect to have over the outcome. The Shinder dating app also conclusively proved that any product’s virality comes with its own Pandora’s Box of delicate consequences to manage. Few rollercoaster rides quite compare to the meteoric rise of a product’s notoriety on the back of instantaneous, ubiquitous visibility, but leveraging that sort of feverish chatter into long-term growth requires some mindful […]

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